Meet the Team
Led by two trusted industry leaders, we have built the best possible team to help you and your business. We’ve walked in your shoes, and will be with you every step of the way.
Our team
FOUNDER, PARTNER, NORTH AMERICA
Lowell Ricklefs
Lowell Ricklefs is a SaaS veteran with experience selling/buying more than 30 businesses.
Lowell is the Founder of Traction Advising which specializes in helping B2B SaaS companies with >$5M ARR get acquired. Lowell’s been a Co-founder/CEO/Chairman, COO of a $120M public company, Startup CRO and Global VP Rockwell. He’s a Global Mentor, Investor, Board member and CEO coach.
As a founder/CEO he knows what it’s like to start up a company, build a product, hire employees, raise money, find customers, keep them happy and make payroll. He leverages this experience to craft acquisitions that get the best outcome for the founders and investors structured to maximize success.
PARTNER, EUROPE
Mark Simon
Mark brings 25+ years of strategy leadership experience in multiple SaaS and tech-enabled services businesses. As an operator, he transformed 5 businesses throughout start-up, scale up and turnaround stages including taking Toluna, a technology insights leader from under $1m in revenue to 9 figures. Mark has been involved in many buy side transactions as an acquiring executive and excels at driving the strategy of acquiring and integrating international technology businesses, having lived and worked in the UK, US & France.
He’s walked many miles in your shoes!
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Libby Rogers
ANALYST - SEATTLE
Libby assists with the research of prospective buyers and coordinates projects.
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Natalie Ricklefs
MARKETING ADVISOR - SEATTLE
Natalie assists with preparing customized confidential presentations and plays a strategic role in developing marketing materials to position the business with potential targets.
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Mitchell Hymowitz
CONSULTING CFO - SEATTLE
Mitchell organizes finances to tell the story of your business.
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Dietmar Walter
ADVISOR - LONDON
Dietmar keeps abreast of industry trends and sets direction for European, Middle Eastern and Asian buyer research and strategy.
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Jodie Buntain
STRATEGIC ADVISOR - SEATTLE
Jodie is a senior advisor across all functional aspects of the business.