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FOUNDER, PARTNER, NORTH AMERICA Lowell Ricklefs Lowell Ricklefs is a SaaS veteran with experience selling/buying more than 30 businesses. Lowell is the Founder of Traction Advising which specializes in helping B2B SaaS companies with >$5M ARR get acquired. Lowell’s been a Co-founder/CEO/Chairman, COO of a $120M public company, Startup CRO and Global VP Rockwell. He’s a Global Mentor, Investor, Board member and CEO coach. As a founder/CEO he knows what it’s like to start up a company, build a product, hire employees, raise money, find customers, keep them happy and make payroll. He leverages this experience to craft acquisitions that get the best outcome for the founders and investors structured to maximize success. https://images.squarespace-cdn.com/content/v1/61df0d4c2550637a36e41f46/0811b479-566c-4c69-8786-fd07d68ceb3c/Mark%2BSimon%2BPhoto.jpeg About the Team - PARTNER, EUROPE Mark Simon Mark brings 25+ years of strategy leadership experience in multiple SaaS and tech-enabled services businesses. As an operator, he transformed 5 businesses throughout start-up, scale up and turnaround stages including taking Toluna, a technology insights leader from under $1m in revenue to 9 figures. Mark has been involved in many buy side transactions as an acquiring executive and excels at driving the strategy of acquiring and integrating international technology businesses, having lived and worked in the UK, US & France. He’s walked many miles in your shoes! https://images.squarespace-cdn.com/content/v1/61df0d4c2550637a36e41f46/1642106384007-ZCWBSSTMGY9Z3P5NOWYV/natalie-ricklefs.jpeg About the Team https://images.squarespace-cdn.com/content/v1/61df0d4c2550637a36e41f46/1642106901187-CWNWODIPODO1SD38Y9VL/Libby%2B2021.jpeg About the Team https://images.squarespace-cdn.com/content/v1/61df0d4c2550637a36e41f46/1642107394522-ROM5ZS6DGFWT87WCESB6/mithcell.jpeg About the Team https://images.squarespace-cdn.com/content/v1/61df0d4c2550637a36e41f46/1642398440120-FI2NMY8XY1DJR39DTW57/dietmar.jpeg About the Team https://images.squarespace-cdn.com/content/v1/61df0d4c2550637a36e41f46/1644348245910-0I6XWAWH6SM6OHU1JZAK/jodiev2.png About the Team https://images.squarespace-cdn.com/content/v1/61df0d4c2550637a36e41f46/caf7d5e9-d512-4f6f-ad50-509670f6dfc2/Alex2.jpg About the Team https://www.tractionadvising.com/contact daily 0.75 2025-12-30